A halftone illustration of a clockwork automaton standing on a workbench with its chest panel open to reveal the gears inside, a wind-up key in its head, and tools scattered around the table.
AI Product Development

AI products, built end to end.

We build new AI-native products from idea to launch. The kind where AI isn't a feature you bolted on. It's the reason the product exists in the first place.

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What you get

Everything a new AI product needs to actually ship.

Building an AI-native product isn't just engineering. It's design, infra, evals, and a launch plan, all moving together. Here's what a full build with us looks like.

01

Product design and UX

We design the whole product: flows, screens, interaction patterns, and the AI behaviour itself. Designed for the way people actually use AI tools, not retrofitted from a dashboard template.

02

Full-stack product engineering

Frontend, backend, data layer, auth, billing, and the AI pipeline, all built by the same team. One group of people accountable for the whole product, not a stitched-together set of contractors.

03

Evaluations and observability

Eval harnesses from day one so you know whether each release is actually better. Logging, traces, and dashboards for prompts, tool calls, costs, and latency, so the product gets sharper as it meets real users.

04

Infra and cost controls

Hosting, queues, model routing, caching, rate limits, and per-customer cost guardrails. The unsexy stuff that keeps an AI product working at 10 users and at 10,000, without surprise bills.

05

Launch and go-to-market support

Marketing site, onboarding, pricing, analytics, Product Hunt assets, launch sequencing. We've launched our own AI product, so we know what actually moves the needle on day one.

06

An ongoing product partnership

After launch we stay on as your product team, shipping new features, tuning prompts and evals, watching the metrics, and helping decide what to build next. Not ship-and-vanish.

How we work

6 week product cycles that always launch.

Build your vision with our 6-week product cycles. A small senior team, AI-amplified end-to-end, geared up to launch your idea in six weeks.

Why 6 Weeks? It's the Goldilocks Zone - Striking the perfect balance between allowing enough time to build something meaningful, while being short enough to keep risks low!

Whether its an MVP, prototype, or feature in a existing product, our 6 week cycles make sure you have something tangible at the end of the project.

Sounds cool! Tell me more

01: Discovery

Refine your ideas and plan what will be launched in 6 weeks.

A man looking through binoculars

02: Kick-off

We get cracking. Design, code, and AI work happen in parallel from day one.

A man skateboarding

03: Check-in

On week 3 get ready for an exciting demo of progress.

A hand holding a smart phone

04: Build & Iterate

Continue work and integrate feedback from the check-in.

A digger

05: Pre-launch

A check-in before launch to tie up loose ends and get ready.

A pocket watch

06: Launch

The big day is here, you idea is launched to the whole world.

A rocket flying
Use cases

What we usually build.

  • 01

    Vertical AI SaaS

    Full products built around a specific industry (legal, healthcare, finance, property, recruitment). Domain-shaped UX, domain-shaped data, and AI tuned to the work people in that field actually do.

  • 02

    AI-native writing and collaboration tools

    Editors, assistants, and workspaces where the AI is the core loop, not a sidebar. We build the interaction model, the document model, the multiplayer layer, and the model orchestration as one product.

  • 03

    Voice-first products

    Apps where the primary interface is talking. Discovery calls, coaching, language tools, accessibility products. We design the conversational flow, build the real-time stack, and wire it into the rest of the product.

  • 04

    AI tools for niche professional workflows

    Software for the specific job that nobody's bothered to build for yet (ops, research, compliance, education, creative production). Built in close partnership with people who do the work, so the product fits the workflow instead of fighting it.

  • 05

    Internal AI products for teams

    Standalone internal products (not a Slack bot, an actual app) that change how an ops, research, or support team works. Owned by you, integrated with your stack, and built for the people inside the company.

  • +

    Got something different?

    Tell us about your use case. We'll come back with a straight answer about whether it's something we can help build.

FAQs

Things people ask.

How long does it take to build an AI product?

Typically 4 to 12 weeks for a launch-ready MVP, depending on scope. Bigger products with more surfaces, more integrations, or stricter compliance needs run longer. We'll scope it honestly at the start rather than promise a date we can't hit.

What's the engagement model: project, retainer, or equity?

Usually a fixed-scope build for the initial MVP, then a monthly product partnership once it's live. We've also done equity and revenue-share arrangements for the right founders. We'll talk through what fits before any contracts.

Do you handle design as well as engineering?

Yes. Product design, UX, branding, the marketing site, and the engineering all come from the same team. You don't need to hire a separate agency for the design or coordinate handoffs. It's one group of people end to end.

Do you handle infra and deployment?

Yes. We set up hosting, CI/CD, model routing, caching, queues, and the cost and rate-limit guardrails an AI product actually needs. We work with the providers that make sense for your stack rather than pushing one default.

What happens after launch?

Most clients keep us on as their product team. We ship new features, tune prompts and evals against real usage, watch the metrics, and help decide what's worth building next. If you'd rather take it in-house, we hand it over cleanly.

Can you help with launch and go-to-market?

Yes. Marketing site, onboarding, pricing pages, analytics, Product Hunt assets, launch sequencing, early-access programmes. We launched Chat Thing ourselves, so we've been through the same loop you're about to run.

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Got a product to build?

Tell us what you're trying to ship. We'll come back with a straight answer.

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